In a long list of companies that have started using social media rather effectively Zappos, the online retailer has gone the extra mile by providing customer service using the micro-blogging tool twitter.

The CEO has gotten actively involved in this by participating himself thereby ensuring there is a direct connect with the customer.

Most of the Zappos employees have twitter accounts and there is a page on the main website that aggregates all these feeds to a central location creating a much closer connect by giving faces to the company.

There are a number of blogs that the team uses to talk about a variety of things as well as a dedicated facebook page.

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